Three unique pieces were created in collaboration with the brand, reflecting the themes or their SS23 collection 'Wonderland', which served as the general theme for the campaign.
All three pieces we made available for live try-on via snapchat. Users were encouraged to try on their digital piece, take a snap and share it over their favorite social media to be given a chance to win one of the pieces. Each piece was a single unit, awarded in the form of an NFT, which winers could keep in their personal crypto-wallet and wear throughout different metaverses, such as roblox and decentraland.
All three pieces we made available for live try-on via snapchat. Users were encouraged to try on their digital piece, take a snap and share it over their favorite social media to be given a chance to win one of the pieces. Each piece was a single unit, awarded in the form of an NFT, which winers could keep in their personal crypto-wallet and wear throughout different metaverses, such as roblox and decentraland.
