GALERIES LAFAYETTE
UI — NewGL
NewGL is the ongoing digital transformation project of Galeries Lafayette that aims to
Art Direction — UI/UX Design — Prototyping
Three unique pieces were created in collaboration with the brand, reflecting the themes or their SS23 collection 'Wonderland', which served as the general theme for the campaign.
Le Mosaïque
A unique, design philosophy titled 'Le mosaïque' was conceived to englobe all visual elements of the rebrand. Alluding to the beautiful, intricate details of the stained-glass coupole from the Paris Haussmann flagship, the mosaic serves as the frame for all content, both online and offline.
Elements
A larger-than-life logo contained within the grid to evoke the greatness of the brand
A visible grid that structures content and guides the user visually through content zones.
Images areas that overstep the boundaries. an allusion to the willingness to be bold and go beyond the stablished norms.
Variable typography, that represents the dynamism and playfulness.
Interface
Design system
The first global design system for the brand was created to serve as a single source of truth for all elements: the e-commerce website, editorial pages, user accounts, the iOS application, the POS application, secondary brands, and internal websites.
